Tru2way™ Platform and Advanced Interactive Services Highlight CableNET® 2009 Technology Showcase

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Tru2way™ technology, including hardware, content/applications and test equipment, played a major role in this year's CableNET® at The Cable Show '09 April 1–3 in Washington, D.C. Tru2way is the brand name for interactive digital cable services delivered over the cable video network.

Other applications and services showcased in this industry exhibit included online broadband video, social networking, advanced advertising and home networking.

Tru2way applications follow CableLabs'® OpenCable™ Application Platform (OCAP™) specification which is based on Sun Microsystems' widely accepted Java™ technology. Examples of tru2way applications include interactive program guides, interactive ads, games, chat, web browsing, and t-commerce. In addition, several companies will participate in the technology showcase by using the EBIF (Enhanced TV Binary Interchange Format) specification, a separate technology which enables interactive applications to run on the millions of digital set tops already deployed by cable operators.

CableNET is a technology showcase that is co-sponsored by CableLabs and the National Cable & Telecommunications Association (NCTA), and offers a hands-on experience with many of the most exciting content, services, and applications.

From left, Time Warner Cable CTO Mike LaJoie, Time Warner Executive Vice President of Technology Policy Kevin Leddy, and CableLabs President and CEO Dr. Richard R. Green are pictured at a CableLabs and VividLogic demonstration that was part of CableNET '09.

Among the companies that demonstrated tru2way technology were Amdocs, BIAP, NDS, Samsung, UniSoft and Zodiac Interactive. Another highlight of CableNET this year was advanced network management, featuring Mixed Signals, Motorola, Sandvine and SupportSoft.

Pictured at the Starz demonstration in the CableNET booth at The Cable Show '09 are from left: Robert Clasen, Chairman and CEO of Starz; CableLabs President and CEO Dr. Richard R. Green and Comcast Chairman and CEO Brian Roberts. The three spoke during a news conference that highlighted the Starz Enhanced TV Binary Interchange Format (EBIF) demo that was part of CableNET's Interactive Services area. More than 35 companies participated in CableNET, with more demonstrations of EBIF and tru2way interactive technology.

Historically, CableNET has provided attendees a first glimpse of many nascent, leading-edge technologies and applications. Those included early views of the cable industry's Data over Cable Service Interface Specification (DOCSIS®) platform; high-definition televisions; two-way, OCAP-based devices, and early displays of interactive services and Voice-over-Internet Protocol (VoIP).

• Amdocs
• Aspera
• Aurora Networks
• Beyond Broadband Technology, LLC, (BBT)
• BIAP
• F-Secure
• Infinera
• IPgallery
• Irdeto
• Life|ware
• Mixed Signals
• Motorola
• NDS
• Netezza
• OpenTV
• RGB Networks
• Samsung
• Sandvine
• Shenick
• Sigma Designs
• Starz
• SupportSoft
• Synacor
• thePlatform
• This Technology
• UniSoft and S&T
• Zodiac Interactive

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